Fashion photographers now have a very real reason to claim that robots are taking their jobs. A company called StyleShoots has designed a fully-robotic fashion photography studio that can set up its own lighting and capture its own pictures and video while poor unemployed photographers stand by and watch.
Okay, maybe it’s not quite that dramatic, but StyleShoots’ robotic studio, dubbed Live, is very real. They’re calling it the world’s first “smart studio”—a “complete photo studio for model photography built into one machine.”
Live consists of a depth sensor, a few High-CRI LED panels, and a Canon 1DX Mark II, all controlled by a stylist from the comfort of their own iPad Pro. Just input some simple instructions, ask your model to pose in the little “room” at one end of the contraption, and Live will basically do the rest. See Live in action below:
The point of Live, as the video explains, is that it can automatically create the plethora of “custom content” required by fashion brands these days.
That stylish photo of their new jacket has to appear not just in an online store, but on their website, on Instagram, through Snapchat, in magazine ads, and elsewhere. Live can, all at once and without much in way of human interaction, capture and tailor fashion imagery and video to every one of those needs.
Of course, this kind of convenience doesn’t come cheaply; in fact, we have no idea how expensive it really is because StyleShoots requires you get a quote if you’re really interested in buying Live. And if you’d like to lease it instead, you’ll have to sign a 2-year agreement… minimum. This is a machine targeted at big brands with big budgets and big catalog requirements.
To learn more about Live, what it can do, and if (or why) you should be scared for your job, head over to the StyleShoots website by clicking here. And if you want to see Live in action, StyleShoots will be showing it off at EuroShop 2017 (Hall 11, Booth F59) from March 5th through the 9th.
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